Hey folks,
 
I think you’ll love this episode if you feel puzzled by branding and unsure where to start – maybe you’re worried it’s all manipulative and restrictive or that creating a cohesive brand has to be pretty expensive and complex. I really love how Lilly Garcia manages to demystify the whole process so that playing with colours, fonts and graphics can actually be fun.
 
Here is what we talked about: 
  • What flexible branding is and how it can be super helpful for small business owners
  • Reclaiming branding and graphic design from capitalism and remembering that creative expression has always been a human need
  • How to let go of perfectionism, keep it simple and let your branding grow with you
  • The funny story of a cheap shoe brand hiring “influencers” and rebranding completely to then charge hundreds of dollars as a holiday PR stunt
 
Lilly Garcia is a designer of Flexible Brands, which means she helps radical souls who are ready to show up as their full selves in business create visuals that allow them the room to do just that. She believes that branding should mold itself around you, not the other way around, and that we can dismantle systems of oppression by simply showing up fully.
 
website: lillygarcia.com
 

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⋒ Hi, my name is Yarrow.

My Embodied Business podcast explores what it means to build a livelihood with integrity, joy and anti capitalist values. I offer practical guidance on tech, strategy, ethical marketing, creativity and money and interview other small business owners who do things their own way.

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Transcript

Hey, everyone, my name is Yarrow and you’re listening to the DIY business podcast. Thank you for being here. I’m really excited to bring you another interview episode. This time I’m speaking to Lily Garcia about flexible branding, and why it’s not all bullshit. I really, really loved this conversation, because I’m thinking about this all the time. Can we even be claimed branding? How can it be more simple and playful and beautiful. And I feel that he had some really awesome ideas and practical tools about these things. And I know you’re telling me all the time that it feels overwhelming, and you don’t know quite where to start. And, you know, there’s also the sense of Akin as of like, not wanting to be like those big manipulative brands, but instead to find a way of communicating what you’re about and what you’re offering in a just really authentic and, and fair and beautiful way. And so I really hope that this conversation gives you some ideas around that. I also want to say same thing, sorry, there’s a slight wrestling sound on my end. And the first kind of 10 minutes or so, I don’t know what caused this. And I will be more careful next time, I tried to edit it out as much as I can. But you might still hear it a bit. But I think it’s really worth tuning in anyway, because the core conversation and it does get a bit less, roughly towards the middle of the podcast. So yeah, I hope you’ll enjoy that. One small announcement from me, the giveaway for DIY business collective is running for another two days. So if you’re listening pretty quickly, you can still enter I’m giving away a lifetime spot for the DIY business collective, which is worth $220.05 hours of mentoring with me, which is really exciting. And then also on Thursday, August 10. August 1, the DNI business collective is officially opening for enrollment. So this is kind of the next stage or evolution of the Doa business school after running for a year. And I’ve been listening to what you more of what you already loved. And I’ve added a bunch of things. So it’s not a 10 module, video training. And there’s monthly group coaching calls, this monthly life workshops, really journaling prompts, and then quarterly business planning workshops, as well, of course, the community over a mesh network. So I really enjoy being on Facebook, and creating community that feels like a really supportive, non competitive, nurturing space in which we can, you know, ask questions and just be in community with like minded business owners. lifetime access is going to be unsaved from August 1 to the 10th. So you have plenty of time to figure out if this is where you can ask me questions, either email me or comment on Instagram, I’ll be sharing over there as well. And it’s going to cost $203 until August 10. And that is lifetime access for the duration of the programme, which I’m really intending for many years to come because it’s awesome. And just the biggest joy that I’ve had in my business so far to facilitate this community. So yeah, if you want a little bit more support, some training, but also some accountability, and inspiration and being with other people, then I think you might want to check that out. Thank you so much for listening. Hey, everyone. Honestly, I say this all the time. But I’m so excited for this gas, because I said I was going to bring you more conversations with small business owners who have similar values and interesting stories to tell. And sometimes Lucky me, they reach out to me and they’re like, hey, do you want to talk? And that’s what Lilly Garcia did. So I’m really excited to talk to her today. We’ll dive into branding, and why we think it matters and why we sometimes also think think it sucks. And what we imagine radical branding could look like. So I know lots of you guys are interested in the subject, too. I hear from you, all the time that you get stuck excited about colours and fonts that are that he likes hanging out and creative market. But then also there’s sometimes a point where it feels icky. And you don’t want to be like those people. So that is what we’re going to talk today talk about today. Lily, thank you so much for being here. Can you begin by telling us who you are doing and where you are in the world?
Yeah, um, thank you for having me. I’m so so excited about this conversation. And yeah, so everybody already knows. My name is Lily Garcia. Right now, I’m calling myself a flexible brand designer. Um, and yeah, help. Um, I help. This is a little hard for me because it’s something I’m leaning into, but I helped a radical change makers make it make their businesses match what they’re about, make, make that outward presentation of their businesses match what they’re about and communicate in a way that is true to who they are. And also resonates with the people they are trying to reach.
Mm hmm. Yeah, that makes sense. That’s so needed. Something that I also want everyone to know about you is that you got a really cool sticker. No, it’s game going on, because people can see it, but I can just like, this person really is knowing something about colour coordination.
I love colour. And it’s funny. The first iteration of my brand had no colour it had like white and green. And part of my refreshing myself was realising like, wait, I actually really love colour. And I’m really good at colour. Like, why
did I do this?
I felt like I put myself in this like white and green box, and I wasn’t allowed any other colours, and it was crushing me. So now I have all the colours and I feel much happier.
Great. That’s great. And can you tell us where you are in the world? So we can kind of Yeah, no,
yeah. I’m so I’m in the pacific northwest of the of the United States. And
I just I feel like I have to acknowledge this. This occupies colloquia land, and I’m here as a guest. It’s gorgeous here, and it’s, I don’t know, just looking outside. I can’t help but think of the people who This land was taken from. Um, so yeah, there’s that. Yeah,
I’m gonna apologise
for the heaviness. And I’m like, No,
it’s fine. That’s just what it is.
Yeah, thank
you. Cool. Um, so the next thing I would love to ask is what you’re most excited about at the moment, that could be a life and your work, it could be sticking out.
Yeah, um, so I’m really well, there’s two things, I’m really excited about moving nuts, like on the personal side of things, I’m looking to relocate with my little family and, and move to downtown Southern California, which is where I grew up, and where, where it just feels like home. And so hoping that happens really soon. And then, um, and then I’m also really excited about flexible branding. Like, I feel like it’s a concept that I stumbled upon just doing my own rebrand. And, and, and now like, I’ve been testing it out with a few clients, and now I’m like, ready to go all in on it. So I’m super excited to kind of be more just own more of that and live in the flexible branding space more fully.
Yeah. Yeah, that makes sense. How exciting. Cool. And I would love to know how you got into this kind of work? Did you grew up just loving colours and shapes and forms and compositions? Or is that something that came into your life later as you get older? You know, it’s
I used to think it was in a later in life thing, and then I remembered the first business I ever had in the first grade. And I so I don’t know growing up, I as a kid, I always wanted to I always wanted to fill out a check. Like I would see my parents filling out checks from their chequebooks and like tearing them out and I just so badly wanted to fill out a check and they wouldn’t let me so then I realised like, Oh, I can make my own checks then I started making like my own little check designs out of notebook paper. And then my friends wanted them so I started selling them too. So I guess I’ve been a designer for a while um yeah, like it never the The way I see design any way is like it lives somewhere between strategy and art.
So I don’t
consider myself necessarily an artist but I do have a lot of like those artistic i don’t know i’m just like that knack for like things like colour. layout and balance and, and kind of bringing that together with strategy is what like keeps me excited about design. And I think what makes me good at it too, like, I’m not just kind of creating something pretty. I like to create things that communicate and that say something and that I don’t know have like a goal to them and work.
Yeah. Yeah, that makes sense. So I would love to talk a little bit more about how we could maybe possibly reclaim branding in some way. And I was just saying to you, before we started recording that I was reading on your blog, and I loved your thoughts he was sharing. There’s one piece for example, where a brand kind of rebranded itself, and then charged influencers $700 for a pair of shoes that I think was normally like 30 or something. Can you maybe tell us that story and expand a bit on what you currently find really annoying about branding? And what you wish for it?
Yeah,
yeah. So Oh, my goodness. So this story came out. Like last holiday season, it was this shoe retailers holiday campaign. And it just it sparked something for me, but it took me months and months to like, get it until. But basically here in the US palest is this like this, like, it’s a shoe store that is known for selling just cheap shoes. And you know, I don’t know, my parents would take me there to buy like shoes for a wedding, right? Like when I was a kid. And, and so that’s just kind of like what they’re known for. It’s not like super fancy or, you know, shoes that are gonna like last you a big long time. So for the holidays, they rebranded themselves as like a very high end exclusive, like white invite only shoe store, and they invited all these Instagram influencers to come and, like see their store, which is like set up to look like I don’t know, just like a very, em I do so much of Las Vegas and I lived in Las Vegas for a long time, but it just feels like this, like very opulent, high end place. And so they just kind of like you know, recorded these influencers talking about their shoes, they’re, they’re like, $20 shoe that you can buy at whatever strip mall. And, and these these, you know, these very wealthy appearing people are just like being so poetic about how beautiful the shoes are, and, and yeah, paying like hundreds of dollars for these 20 which, for me, like I was cracking up at the rich people. Because it just, I feel like that’s that was kind of like what the ad was trying to do was like, you know, all like, you wise.
You know,
not so rich people buy from us and get a good deal while like the rich people. Right? can’t even tell. And so we got to like laugh at them because they’re rich, and it’s fun to laugh at rich people, I guess. And so, yeah, like,
I don’t know, I spent
obviously like months kind of like thinking about this whole campaign and how, just by how just by like rebranding the store and creating like a whole different experience. You know, they gave themselves a new name, obviously, a new logo to go with that. But also kind of like the actual space and what the store looked like, was also completely rebranded. And now I’m like, they were able to pull this off just by branding, right, just by just by switching up their logo to look less,
I don’t know, less. I don’t know, just to look a lot more polished.
And that was really like the biggest thing about like, well, you can sell the same shoes for like,
I don’t know how I can’t
do math right now, but for a lot more. Just Just because like the logo looks different. Just because you know, the store looks different. And even though it’s the same exact shoe. I feel like that’s what branding does a lot of the time right under capitalism. It’s, it’s really just a something that’s used to manipulate us into thinking
that
something is worth more than it actually is. Um, and so on. A lot of the people that I talked to feel weird about branding because of that. And you know, because it is so often just kind of like a facade like a mask that you put on something, whether it’s good or not, to get people to think that it’s right for them to get people to act on that feeling of, you know, whatever. Um,
so yeah, I
feel like I kind of lost my train of thought there. And I lost track of your questions. But
no, yeah, that makes so much sense. I would love to expand on that, too. So I was asking, if and how you think we could maybe reclaim branding? And then I was saying, what do you think is currently really annoying about it? And then I thought we could, you know, tell the story of those shoes. And I love that story. It’s a really good illustration, I think, and I totally agree with you, I feel so often just tricked by branding, and it feels manipulative. And just like it’s trying to get under my skin literally. And I think, what I read, but I think, at the same time, I’m like you someone who really loves colours and shapes and creating experiences that communicate something that makes sense. So I think for me, good branding on a website, for example, I don’t do any offline design, to be honest, I’m kind of like completely on the internet. And for some reason, this is a funny side note. But I find it really hard to design any brand, print stuff, like be it business cards, or flyers, or something that just kind of like my brain is like, but it’s not on the internet. So anyway, that’s just as a side note. So I don’t usually do that. But I think for me, good branding, when someone comes to a site, I want the right people to feel like their home bed accepted. This is for them. It speaks to them and the colours that they like, and it creates an atmosphere that that kind of resonates with the work, I guess. And I think there’s so much cultural understanding of different colours, for example, or what the sharpness of letters can mean and communicate or the softness of them. And sometimes it’s really gendered, which really sags and sometimes it’s not and but I think I think I just really could never fully dismiss branding just because it’s currently a very central and very oppressive tool within capitalism, because it also has these really beautiful aspects to it that I think I really important. I’ve like, we’re finding each other in a way because we’re like, different hummingbirds vibrating on different frequencies, and like, you know, of flowers. And so that’s just like having to your side rose, I was really beautiful. I was like, Oh, yeah, that’s this is my kind of person. And I would like to speak to you. And I’m interested in what you have to say. And I think that we often underestimate when we completely reject branding, also, that the fact that we communicate so much beyond words, like tags is great. But and Texas important, like I really love creative writing. And I teach journaling, and this is all really important to me, but I think we are multi sensory, sensory, sensory, sensory and sensual beings. And then there has to be experiences beyond just a written word, and black and white. And so, yeah, I just don’t want to let go of that, even if I’m really pissed off by branding.
Yeah, you know, for a while I, I seriously, very seriously thought about giving that branding because I couldn’t like I couldn’t make sense of it. Right. And I had this experience. So I have family who lives in Las Vegas, which is, I know, not like normal. But I went down to Las Vegas to visit my mom and I’m, you know, kind of doing like a little bit of the touristy thing. And I had my four year old with me and my kiddo, you know, gets thirsty and wanted a water. So I go into a shop just to get a bottle of water, and I ended up paying, like $7 for a bottle of water. Which I don’t, to me just feels ridiculous. I was so upset, but I also like needed to get water for my kid. So even though in my head, I’m like, this is only $7 because I’m in Las Vegas, and like the store looks kind of fancy. But it’s just water. Right? Like it makes no sense. Um, and so yeah, for me, I was like, What am I doing in this industry that so many times is just about that, right? Like how much money can we get out of people for this really basic thing, just by making it look fancy. And it happens with online business too, right? Like all these coaches and people, nothing against Whoa, I love coaches so much. But so much of the advice that gets tossed around in that space is about like, about creating this, like feel of authority, right? And how do you position yourself as an authority figure and get people to trust you and believe what you say, and, and a lot of that happens with branding, right? with, like, what your photos look like, what your website looks like, like, do you look close enough to Marie Forleo or not, and, um, and yeah, that’s the part that is so, so icky. And that really had me questioning whether I could do this anymore. But, you know, you hit on some really, really,
um,
some of the things that kept me on Bing, and that I get really excited about. And I had this like, tiny bit of information that for some reason, like stuck with me since design school. And I remember in my history of graphic design course, which is the thing I’m, like, we learned that the first the first example of a logo comes from Mesopotamia, which I was like, I just find that so freaking fascinating that logos have been around, since like, the dawn of civilization. And we’ve been, you know, on, like, if you look at, like the basic elements of graphic design, that stuff has been around since, you know, we were painting in caves. I’m really probably before that. And so really, like, these tools are ours, and they’ve always been ours colour, and words and fonts and all of that, like, it doesn’t belong to capitalism. It is so much older than capitalism. And I think, at its core design is actually just about communication. And like you said, like, finding each other and creating those spaces where, where there’s like that, yeah, that connection and that resonance for the right people.
And, and that’s, I
mean, that’s what I see branding being like outside of capitalism, I see it actually being a tool that belongs to us, belongs to the people, because no one can take communication away from us. No one can take art away from us. And we just, you know, we can reclaim it and use it for for actually connecting with each other, like on a real level, not just to try to convince each other that we’re I don’t know, authority.
Yeah. Yeah, totally. I feel I feel you and everything you just said. And also, I just wanted to add, like a note of hopefulness that I’m noticing and people is that I think, actually, this conversation that we’re having now is one that more and more people are having, which is great. And I get asked by people all the time, like, when someone commits to working with me on a web design project, and they’re they’re beginning to read their copy. They’re like, gosh, I’m just so nervous. Like, I don’t want to be manipulative, but I know I have something great to offer. And what do I do? You know, it’s really hard, because I think, especially running a small business, or building one from scratch, you just have so few role models, and we’re operating with them within the system that’s deeply flawed and fact. And, like, Yeah, what we do, what do we do, and I think, obviously, in a way, the internet is amazing, and that it gives us tools and platforms to publish. So when I was starting out in my business, for example, I was mainly looking for paper books for sometimes because I really love reading offline sometimes. But while the material around starting a small business online that got kind of through this conventional publishing route, really just was not speaking to me at all. So I’m so glad that we have that we get to have these conversations in like other ways now and and also, I think that is a responsibility and I don’t want to say the consumer because that’s also like, a specific humanising labour for people. But what I mean is like the people that are receiving a message, I think, and I totally include myself and I will give an example in a minute. I also having a responsibility to check in with their responses to different kinds of offerings. And to just kind of check in on Yeah, what we’re prioritising on social media for example. So I see very clear patterns and trends in how much engagement I get on different kinds of posts, for example, and there are just certain trends, I can teach them, you know, like I can tell you what kind of image is going to do better on Instagram, I kind of don’t want to, I think I want to see what people have to share and sometimes want to see ugliness and realise, and something that doesn’t perfectly match a form of a feed. And at the same time, I’ve recently committed to an offering that had been kind of on the market and ackwards for I think, a couple of years now. And I’ve seen it a corner of my eyes, I was like, Oh, this is interesting, that could be something for me. And I’m pretty sure at the core, it’s always been the same thing. It’s always been something I was interested in. But I just I didn’t make hadn’t make it made it a priority until the summer. And I did commit to it now, because it was presented to me in a pretty different way. And I was just like, this is so interesting, because in my whole body, I feel more excited about it more now and more committed, and there’s like, a mental image in a way that has been created for me of what that could be like to participate. And I think that’s in a way, that’s beautiful, you know, like, because I noticed, it’s gonna be great to have it, I’m okay with the money that I spend. I just think it’s interesting. It’s really, really interesting that we’re also so like, so tuned into going for the fancy shiny things and kind of dismissing things that are not that I kind of rejecting being in that race in the first place. I just I’m thinking about like, all the amazing blogs and books and you know, services and people out there that just kind of never had a chance to learn about or engage with branding in a positive empowering way. And that get overlooked. And that’s such a shame. This was kind of a wrap. I don’t even have like a conclusion. sure that
no, yeah, I mean, you’ve brought up some really interesting points. Like, I remember a few years ago, when I was kind of switching my marketing, my way of marketing to something more ethical. Because I think I mean, like, I think most of us have played the game, right? And then like, realised, oh, wait, this actually isn’t aligned with my values. So if not, maybe it was just me, but
it was definitely too.
Okay, good. Um, so, you know, I was having this, this thing around scarcity, like, a lot of times, scarcity is fabricated, and it’s, you know, like, there’s only 10 copies of this ebook, which makes no sense. I’m like, Get yours right now. Right? So there’s false scarcity like that, which feels gross. And then there’s like, real scarcity, which is like, Okay, I’m the only person running my business, I can only do like this many branding projects in, you know, a quarter. I’m, like, that’s real. And so then that makes that scar city, okay, to communicate, right? As long as I’m not like, being gross about it. As long as I’m not communicating it to try to manipulate someone, right, I’m just being honest. And I think the same kind of thing applies to branding. Like, if you do have something that is genuinely beautiful, like, make it beautiful, and make it look beautiful, if you have something that is actually right, for someone that you created with, with like, a certain person in mind, then yeah, like, make it so that they know it’s for them, right? That’s so different than just like, making whatever and being like, I need to sell it to like, make let’s make it look attractive. Um, you know, I think I think we can trust ourselves with branding and, and, you know, know that, like, just the fact that we’re even asking these questions means we’re probably okay, right? Like, we’re probably not doing any manipulative stuff. Or if we do, we can catch it, or be open to someone pointing it out. And but yeah, I’m all for like, I’m all for things looking beautiful when they are actually beautiful. And for the people that they’re beautiful for. I don’t know as a person of colour, I also struggled with, you know, just like actual, like, aesthetics in general, at least being so I’m I’m Mexican, and I go into a lot of Mexican restaurants and I’m Just I start like, like redoing the interior design, right? Like, how could we make this so much more beautiful? so that it matches like just the beauty and the food and how it’s prepared and, and like all of that, and and then I immediately like, go back and think like, well, if we made it look like that, then would the actual audience feel safe and welcome here like, would me and my family feel safe and welcome here? Or would we just like roll our eyes and be like, oh, great like, this has been gentrified to, right. And so there’s, there’s something real about that. And then I think there’s also something real about like, we all deserve beautiful things, though, right? Like, we all deserve beautiful environments. And, and, you know, whether that’s like in person at a restaurant or online, on a website, or a community, like, we all deserve beautiful things. I think we should all have beautiful things. And so yeah, I’m like, we need beauty make everything beautiful.
Yeah. Yeah. I love that. That’s very true. I’m wondering if, if someone’s listening to this, and they’re kind of interested in branding? What do you wish everyone knew about it? Because I think I also often see people just kind of wondering in the first place, like what even is branding? And why does it matter? And, and like, what, what do you think people knew about branding to be able to navigate the world of branding in a better way? Yeah. Wow,
I wish people knew that branding. Doesn’t have to be all that serious. Like, branding can be fun. And it can be experiments. And it can be playful. And you know, I think, at least in the app now, like, I’m getting, like, caught up in like, what is branding? So the way I’m referring to branding, I’m talking about, like the visual aspect of it, right? There’s branding, that’s about kind of like strategy, and who are you reaching? For? Are you trying to reach what are what are you about and all of that? And, and sometimes that takes a while to figure out right? All those the answers to all those bigger questions. And so the reason why I’m so excited about flexible branding is because it keeps everything super simple. So that as you figure out those answers, as they emerge for you, you can adjust your visuals to kind of like, grow along with everything that you’re discovering and growing. And so I just, I wish people would relax about it. I see a lot of people just get so so overwhelmed by it, or get stuck in branding, right? Like, I can’t launch my business until, like, my logo is perfect. I’m like, it can actually just be simple. And it can be, like, stretchy. So girls with you. And yeah, and like it can you can just have fun with it and try things out. And, and, and trust that, because it’s all coming from you. It’s gonna make sense, right? Like, even if it’s changing, it’s gonna make sense, because? Because you make sense.
Yeah, totally. Yeah. And I think, yeah, I totally agree. So see people get stuck on like, feeling that not quite ready yet, because they haven’t figured that logo out or getting a bit tense in the process of like, nearing the mood board, that’s going to be the winner and stuff. And I think it can be so fluid, like funny thing. I actually redesigned one of my websites today and just kind of went back to the drawing. But with the branding, it was just what I felt like it’s, it’s the new moon today. And then Eclipse and I was just like, and I think so I have two businesses, and it just happens like once a year for each of them. And I call it that, like, I definitely understand this value and consistency. And like this idea of like if we just stick to the same thing for years and years, we’re going to be known for that. But I think actually, my business just evolves and it is pretty dynamic. And I’m allowing myself the freedom to just change things. And usually it’s just one or two colours. And then both of them also share two colours and the font for like, there is a bridge between those things. And it’s you know, it feels like not a total clean break or something. But I think when you get support with your branding and you create a really solid foundation, there’s so many ways in which you really can play with it and that can feel empowering and I think tools that we have now and I can Come on making it so much easier for people to expand on, you know, this groundwork that has been done for them possibly by someone else and create things for social media or for new offerings. And, yeah, to just play everywhere. Like you said, Everyone deserves beauty and everyone can play with that stuff. So, yeah. Yeah. And that’s,
I mean, my favourite thing about flexible branding is that yeah, it’s like, it’s basically like having over a framework because sometimes, right, like, I think what’s part of the overwhelming piece is like, you’re like, Where do I even start, right? There’s like, all these colours, I mean, all the colours like, Well,
where do I start? How
do I mean, I
don’t know how many fonts there are anymore. I like I get how that’s overwhelming. And so like, I love setting people up with like, just like a really basic style guide. And I’m trying to figure out what else to call it. Because I don’t like the word style guide. It feels still, like too rigid to me. But I’m just like, really basic parameters, like, Okay, this is your logo. These are some fonts you can start with, you don’t have to stay with them forever. And like, this is like a collection of, of colours. And I usually create, like colour wheels for people rather than just like a colour scheme. And, like, go like, play with it, figure it out. Cuz I mean, like, I think I’m my clients. I’ve created such cool stuff from that, right? Like, one of my favourites is one, one person I worked with, realised during our branding process, that they really loved vintage photos, and not just like, super polished vintage photos, but like the silly vintage photos of like, people jump roping, or making weird faces or like, you know, they look like super done up, but they’re like doing something unexpected. And, you know, I was like, I noticed a lot of these photos. And there’s something about them that are so so you. And they’re like, you’re right, like, why don’t I have those all over my website? So I went back and like checked in on them. And now they’re like, all over their website. And so cool. So, you know, I don’t know, it’s just like, just giving those like, really, I don’t know, giving a really expensive container where you can know like, what your starting tools are. And just like, yeah, go play. See what comes out of that.
Yeah, yeah, totally. I think I could talk to you forever. I was just saying the other day that I this year, I’m intending to kind of have people around for a second interview in the podcast, because I’ve had not on this podcast so much. This one is pretty young, the DIY small business podcast. But over on daydrian was I had so many nice first interviews with people. And then like now feeling like, gosh, there’s so much more actually. And I would love it if people can listen to the first episode of like an introduction. And then we can dive deeper into a specific one. So I would love to have you again. This was like a long winded way of saying that. But before we go, I would love to let just let people know where where they can find you. So like I already said, I think your blog is really awesome. Are there any other spaces that you enjoy being in? And where can we take you out? Yeah, um,
so I am exclusively on Instagram. Um, that’s like, the only place really, aside from my website and my, what is it? I always forget what it is. Oh, I’m at underscore Lilly Garcia. Um, and yeah, I that’s the place where I go and experiment with my brand. And so I have a lot of fun there. And, and I love connecting with people there too, so slight into my dia comment, like, I love talking to people. And, and yeah, and then, you know, my blog is there. And I yeah, there’s a lot more about flexible branding in there and kind of breaking it down more with different examples of what it can look like. And so yeah, those are kind of my two spot.
Cool. Yeah, thank you. And if people want to work with you, it seems like you’re very open. Like I take your website out and it feels very, like, just I can’t see how we can work together with this, like no, prescriptive framework for how this can work so people can just get in touch with you, right? Yeah, yeah, totally.
And I’m super not salesy. So
if you just want
to talk and me like I’m done for that, too. Yeah, I like connecting with people and like, yeah, if there’s a way that I can help out, then Alaska if you want to hear about it, and then
but yeah,
Thank you. I will add that in the show notes as well. So your links and Instagram just in case someone got excited but didn’t have a chance to write it down. It will be there as well. Louis, thank you so, so much for talking to me. This was really cool. And I really hope that that so people will listen and we can help demystify branding a little bit for everyone.
Yes, yeah. Thank you so much for having me. This has been so much fun. Thank you.

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