Hey friend,

are you trying to create something that everyone will love? Are you hesitating to make and launch your thing because it might not be perfect? Then I really hope this episode is the kick in the butt you need. Here is what I’ve shared about:

  • What I found out when I looked through six years of blog posts and podcast episodes
  • Why it took me two years to update my web design course
  • Why it’s so important that we don’t let perfectionism hold us back
  • How to let go of self-consciousness
  • Some hard questions we can ask ourselves to stop people pleasing right now

Gosh, I almost feel a weight of my shoulders after having said these things out loud. I’m okay! You’re okay! We can do our things and some people will love it while some don’t and that’s okay.

Enjoy and please keep making your thing!

Listen to the Embodied Business Podcast

on Apple Podcast // Spotify


⋒ Hi, my name is Yarrow.

My Embodied Business podcast explores what it means to build a livelihood with integrity, joy and anti capitalist values. I offer practical guidance on tech, strategy, ethical marketing, creativity and money and interview other small business owners who do things their own way.

You can learn more about my work, listen to other episodes or join my community at PinkWellStudio.com

You can also sign up for my newsletter - I offer free monthly Spark Sessions and share resources, ideas & new episodes about once per month over on Substack


Hey, everyone, my name is Yarrow and you’re listening to the embodied business podcast. Thank you so much for joining me, this topic for today is so close to my heart. And I’m really excited to record a short but hopefully really interesting episode for you. So you might have already noticed I renamed the podcast, which I think has been coming for a while I just kind of felt a bit too lazy around updating the name across the different platforms. But the time has come, that just feels true. I think embodiment is really important to me and all the work that I do. And the longer I grow this business, the more I realise how much my body really is such a beautiful mentor in my exploration and my projects and, and how I navigate all these questions of ethics and authenticity and growth. And so, yeah, that just how good and made sense Thank you for coming along on that journey. A few more updates. I have a little bit of space this month, which feels really beautiful. I broke my leg on New Year’s Eve, the beginning of the year. And so in January, in February, I was mainly just healing and doing a few projects that I had already committed to. And now in March, something has been rescheduled, I’m having much more spaciousness and really sitting with that in my business and thinking about Okay, Spring is coming, what kind of seeds do I really want to plant? And how do I want to prepare my soil? And how can I rest even more to heal my leg? And, yeah, there’s just this sense, I think of having been in the pandemic for a year now. And having had all this time by myself to reflect and also spending a lot of time and community on zoom, and taking stock going away and thinking about how I want to set myself up in the long term. So I’m going through my systems, again, I’m looking at absolutely everything in my business and my house, and a very Marie Kondo kind of way of really holding everything in my hands and deciding if it gives me joy or not, and letting it go, if it doesn’t, or, you know, at least receiving support and dealing with it if it has to be dealt with. And anyway, I’ll go into that more. But first, I want to announce that one of the things that I’ve updated as I was touching it was my workbook, which is free, and it’s called our bodies as anti capitalist business mentors. I wrote that last year in February, so just before No, actually, I think in March, so at the beginning of the pandemic, anyway. And it came out of a series of Instagram posts on our bodies as business mentors, that people really loved. So I put all these thoughts together, it’s 30 pages, it looks much better. Now. It’s beautifully designed. It has a lot of interactive invitations to practice. And you can download that at Yarrow digital Comm. And the other update that’s also free is that on April 13, I’m running a workshop on creating a beautiful website and how to get started thinking about branding and software and what to use, and how do we search colour palettes and how to get into the right mindset to write your copy, and all that kind of stuff. So that’s also something you can join under the free tab at era digital.com. I’ll link to that in the show notes as well. And if this sounds helpful to you, then I hope to see that the antibody business community is opening again on April 12. And this is going to be last time I’m offering it at this pricing. It will open again in late autumn, but it will be a little bit different then. So if you want to lock that price in for for the years to come for as long as you want to be part of it, then do get on the waitlist and then you’ll be the first to hear and you can sign up if you wish on April 12.
Okay, let’s get into the subject for today. So there’s two things that got me really thinking about perfectionism and people pleasing. And the first thing is going through all my old blog posts. And then also the other thing is updating my courses. And I went through all my blog posts because I had this like fuzzy feeling that there were a lot of broken links that maybe some things that I said, I don’t feel a true for me anymore, that maybe I just want to get a sense of the body of work that I’ve created in the past six years. And so oh my gosh, I went all the way back into my archive between the blog post and the podcast episodes. I had over 90 pieces of content in there. I deleted a lot of that because it was just outdated and no longer relevant to what I’m sharing. And but most of the things are just tweaked or updated a little bit and I mean, that was so interesting to really touch every piece and to think about whether it still gives me joy.
A digital decluttering, if you will, and also to reconnect with this past voice of mine and not gonna lie, there was a lot of awkwardness there. And what I noticed was that I felt really awkward or it felt really like Not me, the more self conscious I was. So in some of those older pieces that I wrote in 2015, for example, I really was trying so hard to be funny, and I was writing about tech. And I wanted it to feel really like fun and accessible. But I was just trying to hide I. Yeah, it was just, it sounded weird at times, you know. And I wonder now how that came across at the time. And it’s good that I’ll never know. And it’s also not that important. I think we maybe also just take this kind of stuff too serious sometimes. But anyway, I updated those things. And they really made me think about how hard it is to start out sometimes and to find your voice and to really express yourself in your own unique way without hearing other people’s voices or expectations. And I think that is actually the thing that makes it more difficult, right? And so how can we let go of this need to please everyone to be funny all the time and to create things that will be for everyone, which is just impossible. So how can we really let ourselves off the hook there. And then the other thing that got me thinking about this is the fact that I finally updated my two courses. One is called the DIY web design adventure. And the other one is called branding with Canva. And I first recorded those courses, I think, four and a half years ago. And they were pretty different at the time. And that makes sense, because the technology and trends and just my approaches have changed over the years. But essentially, they are the same and they were made for the reason that is still feeling so present to me is that I wanted to help people who couldn’t or didn’t want to work with me one on one, I’m kind of offering a way to, to learn that kind of stuff in a way that’s really fun and accessible. And I really think that WordPress, you know what, this is tricky. But it can be fun. And you can teach yourself if you want to. And there’s beauty in and ease and hiring someone like me for sure. But if that’s not in your budget, right now, that doesn’t mean that you can’t have a beautiful website. And so what happened about two years ago is that I had this like sense that the course was a little bit outdated, I wanted to update something, especially around Divi, which is the theme that I’m using, there had been many changes with that piece of software. And I just felt like the course was a little bit behind. And actually looking back now that really didn’t mean it was a bad course or that had to be taken off the market completely. It actually just meant that I should have spent two days updating it and then releasing it back into the world. But I took it down completely and I took a break. And then there was other stuff going on in my life. You know how these things work. And then I kind of felt disconnected from the Corps. And I didn’t really have a sense of what actually I needed to do. And I was always fully booked for client work, which I was so grateful for I still am. And so the story that I made up in my head was, Oh, I can’t afford to take a break from client work to update this course and relaunch it. Because I should just be grateful that I’m always fully booked with one on one work. And the embody business community is always selling out. And so, you know, I already have all these beautiful things in my business. Why? Why would I be greedy and like, also want to have this really good course. so silly, right? Like when you when you say it out loud, it’s ridiculous. But that’s the story that I was holding for a while. And then like I said, I broke my leg at the beginning of the year. And I was looking into spring in the month ahead. And I was thinking about, you know, taking time to integrate what was happening in the pandemic. And this really giving myself space to heal my leg. Learning to walk again in the spring and summer and also just growing older and really loving this gentle pace I now have in my life and in not in any way wanting to step away from web design work and doing that one on one for people because it’s still absolutely what I love, but also just really seeing the value in being able to offer this course in a way that’s much more affordable than working with me one on one.
And finally, just kind of like, you know, calling myself out on my own bullshit. So anyway, so the past two weeks I’ve been re recording this course. And also looking at the cause the way it was and thinking about how it’s different and how am I Purchase changed. And it’s just like, wow, you know, that was so bloody unnecessary for me to have that off the market for two years, I could have made some money selling the course I could have helped some people make their website, I would have just been fun, you know, it would have been good for everyone, really. But there we go. There we are. So do you have a project like that where you have been making it unnecessarily hard for yourself, where maybe in some way you haven’t shared something that you could have? Easily? Or at least you know, maybe not easily, but you could have shared that in a playful and creative way? If you had made it a priority? And is now the time maybe. So if you want to ride this wave of spring energy with me Have a think about what this project is for you that maybe you’ve been holding back on? And can you let that go? You know, can you let their hesitation go? And I think there’s so much more today out here around like where’s the self consciousness really coming from? Or why do we think that we all only get to offer something when it’s really perfect, and really up to date, and really the latest thing and also very unique and different from what everyone else is doing. And here’s the thing, there’s lots of people who have web design courses, and they’re all different. I know that right? It’s not that I really think in my heart of hearts that I had to create something that’s totally unique. People will buy the course because they resonate with the way I do things, then maybe they know me, and trust me, and they listen to the podcast for a while. And so I don’t actually have to overthink that. And think about how it’s different from someone else’s, or making it better, all that kind of stuff. And I think that just applies to so many things in business. And we really have to ask ourselves, like who is missing out? We’re we’re not doing our thing. So if it feels selfish to think about how can I make it easier for myself? How can you make it easier for yourself? Then, you know, if that question isn’t accessible right now, can you ask yourself, who is missing out when I’m not doing my thing? And maybe also, how do you relate to the humaneness of other people that you support? So whether you listen to them on their podcast, or you follow them on social media, or you buy their thing, or you work with them in some way? Isn’t that maybe also because they are being human and not perfect? And are they really trying to please everyone or have they just said, You know what, I want to work with the kind of person that is like you and that is not everyone. And that spoke to you in some way. Right. So yeah, the last question I want to offer maybe for your journal, if you like is how can you meet yourself where you are? And how can you grow your capacity for expression encourage a little bit every week. Thank you for for listening. It’s been so nice to work on this stuff with you and I hope it’s been helpful or at least has been stirring up some stuff for you.

Join my donation based, interactive workshop on ethical marketing on May 26th


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