Hey everyone,

thank you for your patience with me! I’m happy to be back and bring you a wonderful conversation with Sarah Santacroce all about re-humanising the way we do business. It’s been great to hear Sarah’s story, brainstorm ideas for doing things differently and affirm what does and doesn’t actually feel good when it comes to marketing. Here is some of what we talked about:

  • Finding better ways to share our work without compromising our values or being a martyr
  • Inflated prices and why we don’t need “gurus”
  • Re-humanising our business practices
  • Finding the right online spaces that suit our businesses and ourselves

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices.

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

www.sarahsantacroce.com

My new website: YarrowDigital.com

Prints & creative space sessions: YarrowMagdalena.com

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⋒ Hi, my name is Yarrow and I am your host.

My Embodied Business podcast explores what it means to build a small business with integrity, joy and anti capitalist values. I interview other small business owners and offer solo episodes in which I am answering questions around tech, strategy, more ethical marketing and creative livelihoods.

You can learn more about my web design, tech support, mentoring and community offerings at YarrowDigital.com

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