Hey everyone,

I am sorry it’s been a little while since I’ve sent another episode your way. This is a really wonderful interview to return with – I spoke to Ellie McBride, someone who is as passionate about design and systems as I am. Here is some of what we covered:

  • Getting clear on your ideal business set up
  • Building systems that support your work, wellbeing and visions
  • The future of web design and bringing humanity back into design
  • Simplifying things for better everyday flow

I’m Ellie McBride, an American expat living in Northern Ireland since 2017. After moving across the world to be with my Northern Irish husband, I struggled to find the flexibility to spend much time back at my other home in Oregon to see my friends and family. In this quest for flexibility, I realized building an online business from the ground up is the way to have everything I’ve ever wanted in life.

I started out as a freelancer back in 2018. As a tech Virtual Assistant, I worked online with business owners in areas like social media planning, creating slick systems and automations, and perfecting their email marketing systems. However, I soon realized many of my clients struggled with the same: Having a beautiful and highly functional website to communicate with their community and open up their time for the tasks that truly needed their attention. Now I use the skills and tools I learned from my days as a VA in my work as a Squarespace website designer to help create a solid backbone for your business with systems that connect to your website and grant you the freedom to let go of repetitive tasks and focus on the work you’re truly excited about.

My goal? To give you a beautiful home on the web for your message and your work all while helping make your work more efficient. I serve women who own small businesses and are building them from the ground up by creating beautiful, functional websites with built in time-saving systems. Sounds like you? Book a free 20-minute consultation call.


Listen to the Embodied Business Podcast

on Apple Podcast // Spotify


⋒ Hi, my name is Yarrow.

My Embodied Business podcast explores what it means to build a livelihood with integrity, joy and anti capitalist values. I offer practical guidance on tech, strategy, ethical marketing, creativity and money and interview other small business owners who do things their own way.

You can learn more about my work, listen to other episodes or join my community at PinkWellStudio.com

You can also sign up for my newsletter - I offer free monthly Spark Sessions and share resources, ideas & new episodes about once per month over on Substack

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