Hi, I’m Yarrow.
I’m a web designer, mentor & tech consultant based in Scotland.
Pink Well Studio provides eco-friendly web design & loving tech support for solopreneurs and creatives everywhere.
My story
I’m a nature-loving introvert living on the East coast of Scotland. I adore timeless designs inspired by nature, finding joy in simple things and creative freedom.
Technology has been a big part of my life since I got my first computer in 1990 at age five. I’ve spent many of my teenage afternoons on MySpace, loved the tumblr days in my twenties and eventually found my passion in creating beautiful and accessible online homes for other small businesses in my thirties. You could say I have often been a nerdy early adopter, but I have also always been someone who loves to read by candlelight and enjoys walks at the beach more than after-work drinks at the pub.
These days I like to balance time on the screen with time by the river – there is a beautiful local woodland with a small stream I like to visit every week with my dog Ernie. This is where I have my best ideas, let things sink in and slow down. There is something so timeless about moving water that always reminds me to see the bigger picture, listen to my body and remember there is never just one way of doing things. Most of my headshots on this site are taken in that special spot by the way!
When I started my web design studio back in 2015 I was craving a life on my own terms and wanted to work with people who share my values. I had many years of 9-5 jobs in internet start-ups under my belt and desperately wanted to escape the world of noisy open-plan offices and constant hustle culture.
Those early days were incredibly stressful because I was financially under a lot of pressure and also totally new to a lot of the various hats we wear as small business owners. I had a lot to figure out and fast. If you’re in that spot right now, trust me – I know what it’s like. It can be hard to figure out how to grow a business without feeling like you constantly have to shout from the social media rooftops and compete for everyone’s attention. If I have learned anything from the last few years, it’s that making time to reflect, going at your own pace and allowing yourself to define success differently to everyone else is true business magic.
I now bring almost a decade of experience in web design & digital strategy, an MA in creative media and a lot of gentleness, creativity and hard-won resilience to this work. I’m proudly queer and neurodivergent, which is why I care so much about inclusion, developing strategies that are actually doable and thinking outside of outdated boxes.
My values as web designer
& small business mentor
Kindness, honesty & mutual care
Sustainable practices that are fair to all beings, including the planet
Timeless, accessible designs that grow with your business
Goals that are aligned with our own personal values, circumstances & abilities
Livelihoods that make space for creativity, rest & pleasure
I really believe this to be true:
We all deserve working conditions that are sustainable and fair. Our creativity thrives when we feel a sense of safety, belonging and possibility.
We’re a generation of people who spend more time on screens than any other before us and yet when it comes to what really matters, our bodies often have more wisdom to share than any technology ever could.
Why I love this work so much
I work with incredible people who care deeply – not just about their bottom line, but also about the planet, their communities and our shared futures. I’ve seen time and time again that a professional website and solid systems can dramatically change the way we feel about our work and the things we can make happen for ourselves.
Seeing people go from overwhelmed and uncertain to confident and well-resourced makes me incredibly happy. I think we all do our best work when we play to our strengths and for me, doing the boring techy bits or designing a gorgeous website for someone is the sweet spot in which I experience flow and joy. Believe it or not, but I light up when I can take something that has been nagging you at the back of your mind for ages off your plate.
My clients often tell me that they are much more focused and optimistic after working with me. I believe this is because I bring my experience of tech & design, but also of being human to my practice – this helps my clients see the bigger picture in a new way, make good choices around tech & strategy and finally feel at home in their work.
Qualifications & Inspiration
I’m a lifelong learner at heart and am always making time for studies and new experiences in my life. I have an MA in creative media from the University of Brighton, a diploma of higher education in culture, heritage and literature from the UHI, an open BA combining social science, linguistics and business studies from the Open University and another open BA combining creative writing, mythology and philosophy, also from the Open University.
While I love being a student at uni, I believe our bodies hold wisdom too. I’ve therefore taken courses in celebrancy and bodywork (massage, yoga and meditation facilitation, breathwork and pilates for example) and infuse my work with a good dose of orientation towards pleasure and grounding.
I’m inspired by people who work at the intersection of creativity, justice & pleasure such as Clarissa Pinkola Estes, Alexis Cunningfolk, Silvia Frederici, adrienne maree brown, Joana Macy, Starhawk and many others.
As seen on
Making Conversation podcast // Speaking from the body podcast // Weave podcast// Living Open podcast// Wild Elixir podcast // Holistic Business podcast // Open Magic podcast // Home-Body podcast // The Sacred Wheel podcast // Moontent podcast // Grow from centre podcast // The Snort & Cackle podcast// Quietly Extraordinary Blog // Gentle Business Revolution podcast // Brand Distillers podcast // Grow from centre podcast // Daily Business Coach podcast // Design your business podcast //