My story

I’m a nature-loving introvert living on the East coast of Scotland. I adore timeless designs inspired by nature, finding joy in simple things and creative freedom. 

Technology has been a big part of my life since I got my first computer in 1990 at age five. I’ve spent many of my teenage afternoons on MySpace, loved the tumblr days in my twenties and eventually found my passion in creating beautiful and accessible online homes for other small businesses in my thirties. You could say I have often been a nerdy early adopter, but I have also always been someone who loves to read by candlelight and enjoys walks at the beach more than after-work drinks at the pub. 

These days I like to balance time on the screen with time by the river – there is a beautiful local woodland with a small stream I like to visit every week with my dog Ernie. This is where I have my best ideas, let things sink in and slow down. There is something so timeless about moving water that always reminds me to see the bigger picture, listen to my body and remember there is never just one way of doing things. Most of my headshots on this site are taken in that special spot by the way!

When I started my web design studio back in 2015 I was craving a life on my own terms and wanted to work with people who share my values. I had many years of 9-5 jobs in internet start-ups under my belt and desperately wanted to escape the world of noisy open-plan offices and constant hustle culture.

Those early days were incredibly stressful because I was financially under a lot of pressure and also totally new to a lot of the various hats we wear as small business owners. I had a lot to figure out and fast. If you’re in that spot right now, trust me – I know what it’s like. It can be hard to figure out how to grow a business without feeling like you constantly have to shout from the social media rooftops and compete for everyone’s attention. If I have learned anything from the last few years, it’s that making time to reflect, going at your own pace and allowing yourself to define success differently to everyone else is true business magic. 

I now bring over a decade of experience in web design & digital strategy, an MA in creative media and a lot of gentleness, creativity and hard-won resilience to this work. I’m proudly queer and neurodivergent, which is why I care so much about inclusion, developing strategies that are actually doable and thinking outside of outdated boxes.