Business Foundations

A supportive six module course to help you gain clarity, build solid foundations & dream into the future of your livelihood.

This is where we begin.

Our dreams, hopes & intentions for 2023 deserve a beautiful container full of guidance, practical support and accountability. Business Foundations combines a pre-recorded six module course with weekly live workshops and co-working sessions to support you every step of the way.

We’ll cover mindset, finding the right business model, creating organisational structures, ethical marketing and sustainable, meaningful growth on your own terms.

What’s included

  • A six module pre-recorded course you get to keep
  • Six weeks of live workshops each Monday from 6-7pm UK time each Monday
  • Six weeks of weekly co-working Thursdays from 5-7pm UK time
  • Encouragement, support & the chance to ask me anything

Who I am & why I created this program

Hi, my name is Yarrow and I am a web designer, business mentor and tech fairy for people who want to make a difference in the world.

In the last seven years I have supported hundreds of small business owners through courses, live workshops and heartfelt 1:1 support in building successful online platforms without selling their soul or living on their phones. 

The Business Foundations program is what I wish I had when I was starting out – a transformative program with a good balance of freedom and support to help you create solid foundations for your livelihood. 

What others are saying

I have absolutely loved my tech days with Yarrow (and will be booking more). I’ve been running my own online business for at least a decade, so there’s not much I haven’t done myself, from building websites to creating courses to running funnels and sending loads of emails. I’ve also engaged several virtual assistants in that time and know what it is to receive help. But Yarrow’s tech help goes so far beyond tech help: it’s profoundly strategic, comprehensive and deeply connected. My projects were somewhat ambitious and having a partner to complete them with grace and care gave me a sense of ease and confidence that I’ve never experienced with anyone else I’ve hired on the tech end. I feel full of possibility and gratitude. Thank you, Yarrow!

Jennifer Gleeson Blue 
Jennifer Gleeson Blue

I was a bit concerned about how today’s tech day would go given our vastly different time zones. But I was pleasantly surprised how easeful it all felt. Your gentle, kind, and loving approach to business is what made that possible. I didn’t feel rushed or pressured at all. Instead it felt like a soft, warm collaboration for the highest good. Thank you, Yarrow. I feel grateful to be in your world

Uma Girish 
Uma Girish

Working with you was an absolute pleasure, a breeze, and incredibly fun! I appreciate your calm manner and patience throughout the process, as well as your beautiful way of capturing the essence of my vision for the site. I’d been avoiding doing more with my site due to the steep learning curve and the overwhelming amount of work required to start. You made the entire process streamlined and creative, igniting a momentum and excitement in me. Your passion for what you do and for helping others pursue and share their passions shines through in everything you do. I would highly recommend working with you to anyone wanting to create a web site that is beautiful, simple to navigate and communicates the true essence of them and their business.

Denise Sutter 
Denise Sutter
After Yarrow initially created my website for me several years ago, I have always loved working with them!
Last year I updated my website again working with Yarrow, and we now regularly work together in a tech day capacity.
It is SUCH a relief to know that any bits and bobs that are website related are off of my shoulders.
Yarrow is easy, fun and calming to work with, as well as extremely knowledgeable! They have the ability to explain complex things in a simple way.
Cannot recommend enough – My business is booming.
Lizz Payne 
Lizz Payne
We are so very happy we found Yarrow!
As a small co-operative whose passions and skills lie in our work with plants and not in digital mastery, we are ever grateful and appreciative of Yarrow’s help. We’ve sought their services multiple times over the past four years for upgrading our website design & layout, and for many days of digital behind-the-scenes-support getting our systems working as smoothly as possible. They are a joy to work with – always kind & patient while listening to what our latest problem is, and resourceful, calm & collected in carrying out what needs doing. They keep time efficiently and facilitate meetings clearly & inclusively, leaving all parties knowing what comes next and when to expect it.
Ally of Grassroots Remedies
Aly 
Aly

Yarrow was incredible to work with — professional, knowledgeable, and most importantly patient! Designing my website was something that was challenging for me to think about conceptually and Yarrow made it really easy. We talked about the elements I would want on my site and Yarrow offered many of her own creative touches, which I absolutely loved. Yarrow not only has great technical knowledge but she works from her heart, which is absolutely priceless. I now have a website that truly represents my work and me as a professional. I would highly recommend working with Yarrow!

Manisha Tare 
Manisha Tare

Yarrow was such a joy to work with. They were very clear from the start in what they were doing and told me what would happen step by step. They were also very clear in what they needed from me with each step in the redesign of my website. This made the entire process very stress free and less daunting. It also gave room for questions and to really figure out how the website should work. I felt they really understood what I wanted from my website and then designed it beautifully to represent what I do. I have had a lot of positive feedback from the public since. And I love how my website really feels like my home in the online space now. Thank you Yarrow for your beautiful work!

Hanna Van Aelst 
Hanna Van Aelst

After interviewing two web designers that weren’t the right fit for me, I found Yarrow. My website needed updating, and I needed a designer that would listen to my ideas, move at a manageable pace with me, and be sensitive to my special needs as a neurodivergent entrepreneur. Upon meeting Yarrow I knew they were the web designer for me! Not only is Yarrow knowledgeable about eco-friendly web designs, they are also gentle in their guidance while also delivering empowerment through their business coaching. Yarrow exudes a tenderness so down to earth that I was able to relax my small business owner-anxieties in their care. Through gentle direction Yarrow not only showed me how to find a truer sustainability in my work, they also modeled it with the way they go about theirs. I get compliments often on my website. I’m very happy to refer Yarrow’s services to anyone who asks me for my preferences in web designers. If you need a web designer who has a gentle approach, takes their time, listens to your ideas and concerns, then delivers a gorgeous website, hire Yarrow!

Narinder Bazen 
Narinder Bazen

Yarrow was incredible to work with — professional, knowledgeable, and most importantly patient! Designing my website was something that was challenging for me to think about conceptually and Yarrow made it really easy. We talked about the elements I would want on my site and Yarrow offered many of her own creative touches, which I absolutely loved. Yarrow not only has great technical knowledge but she works from her heart, which is absolutely priceless. I now have a website that truly represents my work and me as a professional. I would highly recommend working with Yarrow!

 

Yarrow was incredibly helpful in assisting me with some tech-related things I didn’t understand on my website. Not only did they fix issues for me, but they explained things to me so I’d understand how to do certain things. When an issue proved to be more complicated than originally anticipated, Yarrow continued to work on the issue until it was resolved. Yarrow was able to help me with all of the concerns I had regarding my website, plus a few extra things! I’d definitely work with Yarrow again for a tech day and would recommend their services to others looking for assistance.

Angie Ebba 
Angie Ebba

A closer look at the course

Module 1 – Welcome & setting intentions

  • How to make the most out of the program
  • Setting meaningful intentions
  • How to work with my business planning tools

Module 2 – Creating sustainable & exciting offerings

  • Defining your offerings and audience
  • Creating structure, boundaries and sustainability
  • My favorite tool to make sure you get what you need

Module 3 - Spreading the word

  • Finding the right platforms & making a content plan
  • Blogging & podcasting
  • PR & building your newsletter list

Module 4 – Your foundations & software systems

  • The mindset behind truly supportive software systems
  • Tools and resources I recommend
  • Making book keeping and numbers fun

Module 5 - Launching your thing

  • Creating a unique marketing plan that is aligned with your values
  • Building a Patreon to support your work
  • Pricing, accessibility & inclusion

Module 6 – Self-care & goals for entrepreneurs

  • Working with common stumbling blocks
  • Making space for growth
  • Building resilience and holding long-term visions

FAQs

Do I need a business idea to join?

Not nessecarily, the program can also help you find clarity around what you’d like to build for your future.

When does this course run?

You’ll keep access to the course and our live sessions run from January 30th – March 9th

How much time do I need to spend on the program and when are the calls?

That’s really up to you! You can work through the bite-sized, pre-recorded videos in your own time, but you will get more out of this program if you can devote at least an hour a week to the course and then show up with your questions to our calls – the themed workshops are every Monday from 6-7pm UK time and the co-working sessions are every Thursday 5-7pm UK time. 

Do you offer scholarships?

Yes, I offer two spots with a 50% discount to folks of colour, people with disabilities, queers, people with working class backgrounds and other marginalised identities who could not afford the full price. You can request one here

If you have any questions feel free to drop me a line at hello at yarrowdigital dot come, I will get back to you as soon as possible.

Please note that due to the digital nature of this program I am not offering refunds, so let’s chat if you’re unsure!