#93 My marketing strategy for 2023
In this episode I am taking you behind the scenes of my own marketing plan – it’s sweet and simple and it really works for me. I’m sharing what my main focus is, what I’ll be tweaking and doing differently this year and what I do instead of...
#92 Building a newsletter in ethical ways
In this episode I am sharing practical tips and strategies to grow your newsletter list. Starting with why you want to grow it and thinking about what you want to write about, how and how often, we’ll then think about how to manage expectations, communicate...
#91 Making space for changing interests and identities in your business
In this episode I am taking about how we can make space for exploration and change in our work. We’re often told to “be a brand” or choose a niche, but we’re also humans whose interests and identities will naturally change over time. Sometimes...
#90 Are you in a growth, maintenance or transition phase?
Happy new year! In this episode I am exploring a framework that has been hugely helpful for me – it allows me to orient myself in the seasons of my business and to make better and clearer decisions. Untangling ourselves from the myth of endless linear growth is...
#89 Why perfectionism can cost you money
Hey friends, this is a short & sweet peptalk episode about doing the thing even if the thing isn’t perfect. You probably know what I am talking about – a newsletter, a podcast, a new group offering…it can bring up the intense desire to do it just...
