Create & Launch

Are you excited about creating an evergreen product like a class or a course but don’t know where to start?

Then this course can be a supportive step by step guide to get you there!

Hi, my name is Yarrow.

I’ve been teaching and facilitating groups online since 2016 and have done my fair share of procrastinating too! 

An accident I had in December 2020 was a real wakeup call for me – overnight my business had to become much, much easier to work in. While I still had tons of ideas and exciting things to share I no longer had the time and energy to be everywhere all the time.

After the first few months of recovery I took a stretch of five weeks off client work to re-focus on my courses and classes. I researched, re-recorded and then re-imagined a launch model that feels gentle yet expansive, generous yet easy to manage.

Now there are beautiful folks taking my classes to grow their businesses every month and I am making some additional income that supports more ease and spaciousness in my design work. It’s a win-win-win situation for everyone involved.

A closer look at what you’ll learn

Module 1: Brainstorming ideas & planning your thing

  • Setting intentions
  • Building confidence in what you have to share
  • Market research & coming up with class ideas
  • Deciding on the right format, length and depth

Module 2: Producing your thing

  • Preparing your materials & set up
  • Getting into the right mindset for production
  • Thinking about formats, the right hosting platform and accessibility

Module 3: Launching in a fun & doable way

  • Creating a detailed launch plan & making sure you stick to it
  • Finding effective promo ideas that are aligned with your values
  • Creating a beautiful sales page that gets people excited without overwhelming them
  • Batching your posts, newsletters & other materials for ease and flow

Module 4: Facilitation & your long-term vision

  • Finding a flow in continuously sharing your offering
  • Holding a container for evergreen classes & courses without always being “on”
  • Inviting feedback and refining your work
  • Building more spaciousness into your business model

Yarrow’s Create and Launch programme was incredibly helpful for getting my evergreen courses off the ground. Yarrow has a way of creating self-study material that is so comprehensively put together and yet gentle and supportive in its approach so I never felt overwhelmed. The live sessions were cosy and energising and kept me moving towards my goals while being inspired by other people’s stories. The whole experience gave me accountability and a wealth of detailed information that are proving invaluable in my work. I’m so grateful for everything about this course.

Kes

I am sitting here in all the feels and happiness of officially finishing my online course. I’ve dabbled in making courses before, yet have never been happy with them and never really released them out into the world. Now I have a course I am SO happy with, that feels beautiful, that represents me and my work, and most importantly feels like it’s a genuinely supportive course for people. Create & Launch really helped me find the ease in creation, in doing things slowly (as I’ve sometimes been hard on myself for “how long” some things were taking), for allowing it to be well-done yet also imperfect, and to simply start small as a way to begin. It was in the little things Yarrow shared and framed within Create & Launch that really made the difference. I now feel like I have skills for life in creating courses in a fun, easful, and meaningful way. I’m so glad I joined and I highly recommend it!!

Lisa Matthews, Flower Essence Practitioner

www.CombinationHealing.ca

Yarrow has such a beautiful combination of knowledge and ease that I know I am learning a lot and yet do not feel rushed. I always know I will be supported at my own pace, in my own way and also always know that her offerings are flexible enough to flow with my current place in life. I love and appreciate her approach more than words can say.

Marie

Imagine this: 

Two months from now you’re ready to launch a beautiful course that you’re geniunely proud of. Everything is in place – your materials, the tech, a gentle way to promote your offerings. You’re excited for people to learn more about your thing and why you love it so much and you know you’ll make some extra money without taking on more work in the long term.

This course is a great fit for you if: 

  • You have some ideas about what you could teach, but you need some more clarity and structure to make it happen
  • You’re excited about finding generous and accessible ways of sharing what you know
  • You enjoy learning in gentle groups and are ready to set aside some time over the summer to learn and implement new things

FAQs

What happens when I sign up?

You’ll receive some journaling prompts and resources to help you prepare and then from July 5th you’ll also receive one module a week with our four live sessions starting on July 12th.

Do you offer scholarships?

Yes! I offer three 50% scholarships each quarter to marginalised people who can't afford the full price. I believe that everyone deserves sustainable working conditions and support in building a business that works for them. If you feel that taking one of my classes or programs would help you take the next step but you need financial assistance please apply here.

What software are you recommending?

I’m going to cover lots of different options for video, audio and text based content in the course and be on hand in the live sessions to help you figure out what solution might work best for you. 

What if I hate tech?

That’s okay, you’re not alone. In the course I am sharing my screen and showing you step by step what you can do to create your course. I have broken all aspects down into manageable tasks and you can take as much time as you like.

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