Eco-friendly Web Design

for artists, creators & service providers who want a unique and easy to manage online home that wont require months of back and forth with a designer.

If your website (or lack thereof) is stopping you from proudly sharing your work and connecting with your ideal customers then it might be time to hire someone to help you out. Your website is your digital business card – it should be easy to navigate, authentic & eco friendly. I know that’s easier said than done sometimes, especially if web design is not your zone of genius.

Hi, I’m Yarrow.

I’ve made websites since I was a teenager in the early noughties (remember Myspace?) and have been running my small and heartfelt web design studio since 2015. Creating unique websites that reflect my client’s values and are easy to manage and maintain has always been at the heart of what I do. I believe that a good website can truly be empowering and give you space to grow creatively as well as financially.

 

What makes Pink Well Studio special?

An earthy, grounded and holistic approach to business

Eco-friendly websites without compromise to design & functionality

Affordable prices and reliable timelines

Wild creativity instead of cookie cutter websites

What is eco friendly web design and why does it matter?

Unfortunately the internet is one of the world’s largest pollutors – it’s estimated that today’s data servers account for about 2% of of carbon emissions, which is comparable to the airline industry. There are many things we can do to make our websites more eco-friendly, for example choosing a carbon neutral host, writing clear and SEO friendly copy, optimising our sites for speed & effiency and minimizing our usage of videos, large images or animations. By the way, many of these things will also make your website more accessible,which is another win-win.

When we work together I’ll make sure that your site is as eco-friendly as possible every step of the way. 

A closer look at the two done-for-you options I offer

Starter website in a day

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A template based, uniquely customised WordPress site with four pages
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Semi-Custom Branding & a text based logo: you'll choose one of my ready made brands and we'll refine it together
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Detailed guidance on how to prepare for the day & a super fast turnaround
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A 45 min call to kick the project off and brainstorm ideas & another 30 min call to clarify any questions you may have
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Hosting & domain configuration
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Newsletter opt in & social media integration
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The Divi theme
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Two revisions
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Video recorded guidance on how to edit and maintain your site
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Two weeks of email support after project completion

1000 GBP // 1370 USD

Payable in 2-4 instalments

Custom website in two weeks

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A custom WordPress site with up to seven pages
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Unique branding & a text based logo
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Detailed guidance on how to prepare for the project & a fast turnaround
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Two 45 min calls - one to kick the project off and brainstorm ideas and one to review the first draft together
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Hosting & domain configuration
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Newsletter opt in & social media integration
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The Divi theme
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Basic SEO optimisation
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Up to seven plug ins
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Up to four revisions
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Video recorded guidance on how to edit and maintain your site
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Four weeks of email support after project completion

2200 GBP // 3000 USD

Payable in 2-4 instalments

Potential extras: 

  • Woo Commerce shop set up with up to 10 products – 400 GBP
  • Additional pages – 100 GBP each

Are you on a budget and want to DIY? Then my on-demand course might be a great choice for you.

Learn more here.

The project flow

Your first step is a commitment free feeler call in which you can tell me more about your ideas and ask me anything.

If it’s a full body YES then you’ll receive a contract, my intake form and an invoice to pay a deposit. My intake form gives you a chance to gather your ideas and to show me examples of other websites you like.

Before I start working on your site you’ll need to provide your copy, your headshots and the log in to your hosting account (I can advise on this!). 

The design process is collaborative and fun – you’ll be able to view the work and progress and we’ll chat about ideas both via email and on Zoom

Once you’re absolutely happy with your site we’ll get you ready to launch! You’ll receive guidance on how to edit and maintain your new website as well as two or four weeks of email support (depending on your package) just in case any questions come up. 

Wait, why does this work so fast?

Good question! I’ve been designing WordPress sites for small business owners for almost seven years now and know Divi, the theme I am using, inside out. It’s a great tool that makes a lot of things easier. Specialising in making websites for artists, makers and service providers, having beautifully streamlined project management systems & working with deep focus on one project at a time are other factors that allow me to offer faster turnaround times and more affordable prices.

Having said that it’s really important that you have your copy, wishes (and headshots) ready to go before I start working on your site. If you’re unsure or need support around this I am happy to point you in the right direction. This way of working together is great for people who are clear about their business goals and what kind of website they want, but it might not work for you if you need more time to provide feedback on drafts or would benefit from receiving business mentoring first.

What others are saying

Yarrow was incredible to work with — professional, knowledgeable, and most importantly patient! Designing my website was something that was challenging for me to think about conceptually and Yarrow made it really easy. We talked about the elements I would want on my site and Yarrow offered many of her own creative touches, which I absolutely loved. Yarrow not only has great technical knowledge but she works from her heart, which is absolutely priceless. I now have a website that truly represents my work and me as a professional. I would highly recommend working with Yarrow!

Manisha Tare

Yarrow helped me launch my business and created a beautiful website for me! Through every step of the process, Yarrow was passionate about getting it exactly the way I wanted it and understood my vision from the very beginning, and I am totally chuffed with the results! She was also very quick in setting it up, which was very important for me. Yarrow is also very patient and approachable when it comes to teaching the technical ‘stuff’ for websites, especially with tech-phobic people like me! She has also been available for any trouble-shooting I have faced. It’s been a real pleasure working with her and I would not hesitate in recommending her!

Rose Glover

I came to Yarrow as a shaky freelancer, with lots of ideas but little clue as to how to implement them. Not only did Yarrow prove to be an excellent digital strategist, but a natural motivator and a creative, something that added phenomenal value to my package. Yarrow is progressive in every sense of the world – her holistic approach to business and life is positive and contagious, and her ideas are specific, achievable, and effective. I felt supported, encouraged, and successful for the first time in my career, and I would recommend Yarrow to anyone looking to take a brave step forward of any kind.

Jacob Bayliss

FAQs

Which systems do you use to build your websites?

I specialise in working with WordPress and the Divi theme. Divi is a dream to work with and the biggest WordPress theme on the market. It offers an infinite amount of design freedom, integrates well with other systems and is always being developed. Most of my clients find it easy to handle and manage to update and edit their site as needed themselves.

Can I pay in instalments?

I do offer instalment plants if you book well ahead of time. All payments need to be completed before your website goes live.

Which package should I choose?

It really depends on your budget, the kind of website that is right for your business at this stage and your desired timeframe. If you book a call I am happy to discuss your options and answer any questions you might have without any obligation to move forward.

Will I be able to edit my site in the future?

Yes, absolutely! You’ll receive screen recorded videos as how to guides to keep and you’ll also have two/four weeks of email support (depending on your package). Tweaking your copy, swapping an image or even creating new pages is something you’ll be able to do yourself if you want to.

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