WEB DESIGN & STRATEGY FOR GENTLE LEADERS

Websites that feel like home

Ethical, soulful design that holds your vision with beauty and care, so you can feel rooted, seen, and supported every time someone lands on your site.

Let's work together

Too often, websites are built for speed or trends, leaving business owners with something that looks good on the surface but doesn’t support them long-term.

Ethical web design means:

  • No hidden costs or confusing tech traps

  • Structures that are sustainable, maintainable, and kind to your nervous system

  • A collaborative process that honors your voice, values, and vision

Because your website should feel like a trusted companion, not a burden.

What makes Pink Well Studio special?

An earthy, grounded and holistic approach to business

Eco-friendly websites without compromising design & functionality

Affordable prices and reliable timelines

A spacious process designed to avoid overwhelm

Find the confidence

to proudly share your work

The most common thing I hear from clients after we’ve worked together is some version of the same thing: I finally feel confident sharing my work.

Before, they were often holding back, hesitating to put their link in their bio, apologising for their site before anyone had even seen it, avoiding marketing because they didn’t feel like they had something worth showing. A website that doesn’t feel like you creates a quiet kind of shame that ripples out into everything.

I love translating my client’s unique vision and strengths into a visual language that is authentic, beautiful and memorable. When you have a clear sense of who you are in your work and you have a space to express that, you no longer feel like you have to compete with everyone else – that’s the magic of good web design.

That’s what a good website actually does. It doesn’t just look nice, it gives you somewhere to stand, an online home that you’ll be proud to show.

Book a free feeler call here
After Yarrow initially created my website for me several years ago, I have always loved working with her and keep coming back for updates!
It is SUCH a relief to know that any bits and bobs that are website related are off of my shoulders.
Yarrow is easy, fun and calming to work with, as well as extremely knowledgeable! She has the ability to explain complex things in a simple way, which makes things so much easier. 
Lizz Payne

I reached out to Yarrow years after my initial site was built to help me update it. I loved working with her the first time around and have been following her work for over a decade. I had some specific goals in mind around SEO and updating a few pages to help me categorize my work. We ran into some snags that led to me to change my host, and Yarrow was so calm and kind throughout the whole process.
My website is in a much better place moving forward, my SEO has been updated, and I have more more tools and resources than I even asked for as I continue to update various pages to make them more reader-friendly. If you have a website project you’re considering, you are in wonderful hands with Yarrow. 
Manisha Tare

A closer look at the web design packages I offer

Beginner Package

A beautiful, functional three-page WordPress website built on a reliable template, thoughtfully adapted to feel completely yours.

£ 1300

(roughly 1700 USD). 

Payable in 2-4 instalments. 

What’s included

N

Three-page WordPress website

(Home, about, work/services or equivalent)

N

Custom visual identity

Colours, type, and styling designed specifically for you

N

Template-based structure, thoughtfully adapted

So the site is reliable, flexible, and easy to grow with

N

Newsletter opt in & social media integration

N

A calm, guided process with one revision

Including two weeks of email support after completition and full documentation so you can grow on your own terms

N

Two 45 min call to kick the project off, brainstorm ideas & support you with your launch

Full Custom Website

A fully bespoke multi-page WordPress build with complete visual branding – everything you need to show up cohesively online, built from the ground up.

£ 3200

(roughly 4400 USD). 

Payable in 2-4 instalments. 

Includes complete brand identity

Before we touch the website, we go deep on your visual direction. Through a detailed intake process and guided inspiration gathering, I develop 3–5 custom mood boards — each a distinct direction including colour palette, typography, graphics, and imagery. You choose the direction that feels right, we refine it together, and I hand over a complete brand guide: all colour values, logo variations, and font details, ready to use across your site and social media.

What’s included

N

Bespoke WordPress build for up to six pages

A fully bespoke page structure designed around your specific offerings, content, and goals, rather than a fixed template.

N

Custom visual design & branding

A tailored visual direction that will serve you for years to come including logo, colour palette, premium fonts and graphics for your site as well as social media

N

Advanced integrations

Set-up of tools such as email marketing, booking systems, payments & social media integration

N

SEO-ready foundations

Thoughtful page structures, headings, and backend set-up to support long-term search visibility and give you space for your content to shine.

N

A calm, guided process with up to three revisions

Including two weeks of email support after completition and full documentation so you can grow on your own terms

N

Two 45 min call to kick the project off, brainstorm ideas & support you with your launch

Book a free feeler call here
Which package is right for you?

The beginner website package is right for you if…
You are in the early stages of your business or still shaping your ideas and you want a professional, grounded online presence without feeling overwhelmed by too many decisions. You might be working with a smaller budget, experimenting with what you offer, or feeling frustrated by DIY website builders and half-finished attempts. This package gives you a clear structure, thoughtful branding, and a solid WordPress site that takes the pressure off, so you can focus on building confidence, showing up, and learning what you actually need as your work grows

The custom website package is right for you if…
You already have a clearer sense of your work and want a website that can fully support it, now and into the future. You may be refining your offerings, restructuring your business, or ready for a site that feels more spacious, flexible, and aligned with your values. This package is for you if you want a bespoke structure, deeper integrations, and a site that can evolve with you over time, without constantly feeling like you are working around limitations.

Optional extras
  • Woo Commerce shop set up with up to 10 products – 300 GBP
  • Additional pages – 200 GBP each
  • Course or membership integration – 200 – 400 GBP
  • Additional strategy calls – 70 GBP

How the Journey Unfolds

 

1. Vision & Strategy Call — We map out your goals, values, and dream aesthetic.

2. Design & Build — I create your site with flow, beauty, and functionality at the core

3. Refinement & Launch — Together, we fine-tune until it feels fully aligned and ready to share.

4. Support & Empowerment — I show you how to confidently manage your site moving forward.

I can generally complete a website within 3-5 weeks, depending on how quickly I can receive feedback on my initial ideas and the number of pages you need overall. I usually book several months out, but can sometimes accommodate a rush project at extra costs.

Book a free feeler call here

Alternatively, you can send me an inquiry here and this is where you can view my portfolio.

When your website finally feels like you,

sharing it stops feeling scary

Hi, I’m Yarrow.

I’m a web designer, tech consultant and business mentor based on the east coast of Scotland. I’ve been building websites for values-led businesses since 2015 and what I’ve learned in that time is that the technical side and the personal side are never really separate. A website that works is one that was built with a genuine understanding of who you are, what you do, and who you’re trying to reach.

I came to web design through a lifelong love of technology. I was given my first Atari computer at five, spent my teenage years on MySpace, worked in startups in my twenties, and somewhere along the way discovered a real instinct for making things work online. What surprised me was how much it could matter to people, how a well-built site could give someone their time back, or make them feel genuinely proud of the work they do in the world.

That belief was only deepened by a decision I made in 2020: leaving social media for good. Living alone through lockdowns, the little screen in my hands had become the only way to connect with others, which also meant endless doomscrolling, screen fatigue, and a growing sense that this wasn’t sustainable. I took the leap anyway, trusting that people would still find their way to me. And they did. My website became what it always should have been: a place to express myself freely through long-form content, where I never have to compete with a newsfeed for someone’s attention. That experience is a big part of why I believe so strongly in the website as your most important digital home.

I specialise in WordPress and Squarespace for creatives, herbalists, coaches, guides, makers, and service providers. I’m also neurodivergent and queer, and I bring that perspective into how I design – building sites that are accessible, considered, and built to last rather than to impress for a season.

 

What others are saying

Working with you was an absolute pleasure, a breeze, and incredibly fun! I appreciate your calm manner and patience throughout the process, as well as your beautiful way of capturing the essence of my vision for the site. I’d been avoiding doing more with my site due to the steep learning curve and the overwhelming amount of work required to start. You made the entire process streamlined and creative, igniting a momentum and excitement in me. Your passion for what you do and for helping others pursue and share their passions shines through in everything you do. I would highly recommend working with you to anyone wanting to create a web site that is beautiful, simple to navigate and communicates the true essence of them and their business.

Denise Sutter 
Denise Sutter
After Yarrow initially created my website for me several years ago, I have always loved working with them!
Last year I updated my website again working with Yarrow, and we now regularly work together in a tech day capacity.
It is SUCH a relief to know that any bits and bobs that are website related are off of my shoulders.
Yarrow is easy, fun and calming to work with, as well as extremely knowledgeable! They have the ability to explain complex things in a simple way.
Cannot recommend enough – My business is booming.
Lizz Payne 
Lizz Payne
We are so very happy we found Yarrow!
As a small co-operative whose passions and skills lie in our work with plants and not in digital mastery, we are ever grateful and appreciative of Yarrow’s help. We’ve sought their services multiple times over the past four years for upgrading our website design & layout, and for many days of digital behind-the-scenes-support getting our systems working as smoothly as possible. They are a joy to work with – always kind & patient while listening to what our latest problem is, and resourceful, calm & collected in carrying out what needs doing. They keep time efficiently and facilitate meetings clearly & inclusively, leaving all parties knowing what comes next and when to expect it.
Ally of Grassroots Remedies
Aly Grass Roots Remedies Co-op
Aly

Yarrow was incredible to work with — professional, knowledgeable, and most importantly patient! Designing my website was something that was challenging for me to think about conceptually and Yarrow made it really easy. We talked about the elements I would want on my site and Yarrow offered many of her own creative touches, which I absolutely loved. Yarrow not only has great technical knowledge but she works from her heart, which is absolutely priceless. I now have a website that truly represents my work and me as a professional. I would highly recommend working with Yarrow!

Manisha Tare 
Manisha Tare

Yarrow was such a joy to work with. They were very clear from the start in what they were doing and told me what would happen step by step. They were also very clear in what they needed from me with each step in the redesign of my website. This made the entire process very stress free and less daunting. It also gave room for questions and to really figure out how the website should work. I felt they really understood what I wanted from my website and then designed it beautifully to represent what I do. I have had a lot of positive feedback from the public since. And I love how my website really feels like my home in the online space now. Thank you Yarrow for your beautiful work!

Hanna Van Aelst 
Hanna Van Aelst

After interviewing two web designers that weren’t the right fit for me, I found Yarrow. My website needed updating, and I needed a designer that would listen to my ideas, move at a manageable pace with me, and be sensitive to my special needs as a neurodivergent entrepreneur. Upon meeting Yarrow I knew they were the web designer for me! Not only is Yarrow knowledgeable about eco-friendly web designs, they are also gentle in their guidance while also delivering empowerment through their business coaching. Yarrow exudes a tenderness so down to earth that I was able to relax my small business owner-anxieties in their care. Through gentle direction Yarrow not only showed me how to find a truer sustainability in my work, they also modeled it with the way they go about theirs. I get compliments often on my website. I’m very happy to refer Yarrow’s services to anyone who asks me for my preferences in web designers. If you need a web designer who has a gentle approach, takes their time, listens to your ideas and concerns, then delivers a gorgeous website, hire Yarrow!

Narinder Bazen 
Narinder Bazen
Book a free feeler call here

Alternatively, you can send me an inquiry here and this is where you can view my portfolio.

FAQs

What is eco-friendly web design and why does it matter?

Unfortunately the internet is one of the world’s largest polluters – it’s estimated that today’s data servers account for about 2% of carbon emissions, which is comparable to the airline industry. There are many things we can do to make our websites more eco-friendly –  for example choosing a carbon neutral host, writing clear and SEO friendly copy, optimising our sites for speed & efficiency and minimizing our usage of videos, large images or animations. By the way, many of these things will also make your website more accessible, which is a win-win.

When we work together I’ll make sure that your site is as eco-friendly as possible, without compromising on design & functionality.

Will the site be mobile friendly?

Of course! All the websites I create are designed to look great on any kind of device – desktop, tablet or phone. This is really important because more than half of all web traffic comes from mobile devices, so we need to make sure your message comes across in a way that is beautiful, but also easy to navigate and accessible. 

I will share some practical ideas with you and also test the site on multiple devices before we launch.

In addition I use the Userway plug-in (you can notice it at the bottom right of my websites) as a standard to help make your website more accessible.

What is your turnaround time?

Good question! I’ve been designing WordPress sites for small business owners for over eight years now and know Divi, the theme I am using, inside out. It’s a great tool that makes a lot of things easier. 

Specialising in making websites for artists, makers and service providers, having beautifully streamlined project management systems & working with deep focus on one project at a time are other factors that allow me to offer faster turnaround times and more affordable prices. Usually I can deliver a custom website in 3-4 weeks. 

Having said that, it’s really important that you have your copy, wishes (and headshots) ready to go before I start working on your site and that you’re able to give me feedback on the first draft within a few days. If you’re unsure or need support around this, I am always happy to chat. 

Which systems do you use to build your websites?

I specialise in working with WordPress and the Divi theme. Divi is a dream to work with and the biggest WordPress theme on the market. It offers an infinite amount of design freedom, integrates well with other systems and is always being developed. Most of my clients find it easy to handle and manage to update and edit their site as needed themselves.

Having said that, if you’re keen on a Squarespace site I am happy to make that happen for you too!

Can I pay in instalments?

I do offer instalment plants if you book well ahead of time. All payments need to be completed before your website goes live.

Will I be able to edit my site in the future?

Yes, absolutely! You’ll receive screen recorded videos as how to guides to keep and you’ll also have two/four weeks of email support (depending on your package). Tweaking your copy, swapping an image or even creating new pages is something you’ll be able to do yourself if you want to.