Ethical Web Design

Beautiful, sustainable websites inspired by nature since 2015

Mobile-friendly designs

Transparent prices, fast turnarounds & creative fun

If your website (or lack thereof) is stopping you from proudly sharing your work and connecting with your ideal customers, then it might be time to hire someone to help you out. 

Your website is your second most important business asset (second only to YOU) and it should represent you beautifully, in addition to being easy to navigate and ideally also eco-friendly. 

I know that’s easier said than done sometimes, especially if web design is not your zone of genius.

Hi, I’m Yarrow.

I’ve made websites since I was a teenager in the early noughties (remember Myspace?) and have been running my heartfelt web design studio since 2015. Creating beautiful and unique websites that reflect my client’s values and are easy to manage has always been at the heart of what I do.

 

I love branding and web design because it truly is the gateway to the world we’re now living in – if done right, your online home tells your story, connects you with the right people who would love to work with you and creates a space for you to grow.

Having a website that does all this and more has allowed me to work with my dream clients, build a livelihood on my own terms and leave social media. This is something that in my twenties I could have only dreamed about. These days, a steady stream of beautiful people lands right here every day to listen to my podcast, receive small business inspiration and work with me.

I had always known that I love the creative, community-oriented, generative nature of DIY media. However, the crucial importance of my website as my digital home really became crystal clear to me when I left social media for good in 2020. Living alone through lockdowns meant that the little screen in my hands was often the only way to connect with others, which unfortunately also led to endless doomscrolling, much screen fatigue and many headaches. I knew this wasn’t sustainable and (after some deliberation!) I felt confident about taking the leap because I trusted people would still come and find me here. My website is, unlike social media, a place in which I can express myself freely through long-form content. And, better still, I never have to compete with a newsfeed for someone’s attention.

I work with people who love social media, those who feel ambivalent and those who just don’t want to have anything to do with it at all – everyone is welcome here. What I’m really passionate about is creating websites that will serve you and your business in a way that is empowering and has longevity.

What makes Pink Well Studio special?

An earthy, grounded and holistic approach to business

Eco-friendly websites without compromising design & functionality

Affordable prices and reliable timelines

Wild creativity instead of cookie-cutter websites

Find the confidence

to proudly share your work

I pride myself in translating my client’s unique vision and strengths into a visual language that is authentic, beautiful and memorable. When you have a clear sense of who you are in your work and you have a space to express that, you no longer feel like you have to compete with everyone else – that’s the magic of good web design.

If you’re tired of fumbling around with Canva or wasting precious time and energy with DIY solutions that don’t feel quite right, I would love to support you.

Yarrow was such a joy to work with. They were very clear from the start in what they were doing and told me what would happen step by step. This made the entire process very stress free and less daunting.

I felt they really understood what I wanted from my website and then designed it beautifully to represent what I do. I have had a lot of positive feedback from the public since. And I love how my website really feels like my home in the online space now.

Thank you Yarrow for your beautiful work!

Hanna Van Aelst

A closer look at the web design packages I offer

Starter Package

N

Complete set up and built on WordPress or Squarespace with up to 5 custom pages

N

Custom branding suite including a text based logo

N

Detailed guidance on how to prepare for the project & a fast turnaround (usually 2-4 weeks)

N

Newsletter opt in & social media integration

N

One 45 min call to kick the project off and brainstorm ideas

N

Up to two revisions

N

Two weeks of email support after project completion & video recorded guidance on how to edit and maintain your site

2800 GBP 

(that’s roughly 3500 USD)

Payable in 2-6 instalments

Complete Package

N

Complete set up and built on WordPress or Squarespace with up to 6-8 custom pages

N

Complete custom branding suite including logo, brandmark and social media templates

N

Detailed guidance on how to prepare your content, images and ideas & a fast turnaround (usually 4-6 weeks)

N

Newsletter opt in & social media integration

N

Two 45 min call to kick the project off, brainstorm ideas & support you with your launch

N

Up to four revisions

N

SEO optimisation

N

Woo commerce shop set up or booking system integration

N

Two weeks of email support after project completion & video recorded guidance on how to edit and maintain your site

3600 GBP 

(that’s roughly 4400 USD)

Payable in 2-6 instalments

Optional extras: 

  • Woo Commerce shop set up with up to 10 products – 300 GBP
  • Additional pages – 180 GBP each
  • Course or membership integration – 200 – 400 GBP

How people feel matters

One of the first questions I ask my clients is this – how do you want people to feel when they come to your website?

I love creating online spaces that are calm, inviting and a little playful. We all spend a lot of time on screens and I love the deep sigh I can hear when people arrive somewhere they feel seen, where they can rest their eyes on something beautiful. 

In this kind of environment it’s easier to make aligned decision and trust that something is right for you or not. There is no need to be pushy or manipulative – you simply make an honest offer by combining clear messaging with visuals that reflect who you are.

The online home of your dreams can open doors

that you might have felt too shy to approach in the past.

Book a free feeler call here

Alternatively, you can send me an inquiry here and this is where you can view my portfolio.

The project flow

I can generally complete a website within 2-4 weeks, depending on how quickly I can receive feedback on my initial ideas and the number of pages you need overall. I usually book several months out, but can sometimes accommodate a rush project at extra costs.

Let’s connect & strategize

  • Book a free feeler call or send an inquiry to see if we’re a good fit
  • Confirm which package is right for you and receive detailed guidance on how to prepare for our work together
  • Pay a deposit and sign your agreement 

    Gather your ideas

    • Start writing your copy (you’ll receive guidance from me and if you’d like more support, I can highly recommend working with my copywriter friend Sophy Dale)
    • Pick the headshots you want me to use (both DIY and professional ones are fine)
    • Use my intake form to share all your wishes, dreams and ideas with me

    Let me work my magic

    • I will start by drafting your brand mood boards and check in with you see which you like best
    • I then start the design process and update you as I go along – this bit is collaborative and fun
    • You get a chance to give me feedback and request edits (the amount of revisions is based on the package you choose)

    Get ready to launch

    • Once you’re happy with your new online home I will test it and across different devices and then you’re good to go!
    • You will receive detailed guidance on how to edit & maintain the site in the future
    • You also get two weeks of email support for any questions that may come up as you launch and become comfortable with your new online home

    What others are saying

    Working with you was an absolute pleasure, a breeze, and incredibly fun! I appreciate your calm manner and patience throughout the process, as well as your beautiful way of capturing the essence of my vision for the site. I’d been avoiding doing more with my site due to the steep learning curve and the overwhelming amount of work required to start. You made the entire process streamlined and creative, igniting a momentum and excitement in me. Your passion for what you do and for helping others pursue and share their passions shines through in everything you do. I would highly recommend working with you to anyone wanting to create a web site that is beautiful, simple to navigate and communicates the true essence of them and their business.

    Denise Sutter 
    Denise Sutter
    After Yarrow initially created my website for me several years ago, I have always loved working with them!
    Last year I updated my website again working with Yarrow, and we now regularly work together in a tech day capacity.
    It is SUCH a relief to know that any bits and bobs that are website related are off of my shoulders.
    Yarrow is easy, fun and calming to work with, as well as extremely knowledgeable! They have the ability to explain complex things in a simple way.
    Cannot recommend enough – My business is booming.
    Lizz Payne 
    Lizz Payne
    We are so very happy we found Yarrow!
    As a small co-operative whose passions and skills lie in our work with plants and not in digital mastery, we are ever grateful and appreciative of Yarrow’s help. We’ve sought their services multiple times over the past four years for upgrading our website design & layout, and for many days of digital behind-the-scenes-support getting our systems working as smoothly as possible. They are a joy to work with – always kind & patient while listening to what our latest problem is, and resourceful, calm & collected in carrying out what needs doing. They keep time efficiently and facilitate meetings clearly & inclusively, leaving all parties knowing what comes next and when to expect it.
    Ally of Grassroots Remedies
    Aly Grass Roots Remedies Co-op
    Aly

    Yarrow was incredible to work with — professional, knowledgeable, and most importantly patient! Designing my website was something that was challenging for me to think about conceptually and Yarrow made it really easy. We talked about the elements I would want on my site and Yarrow offered many of her own creative touches, which I absolutely loved. Yarrow not only has great technical knowledge but she works from her heart, which is absolutely priceless. I now have a website that truly represents my work and me as a professional. I would highly recommend working with Yarrow!

    Manisha Tare 
    Manisha Tare

    Yarrow was such a joy to work with. They were very clear from the start in what they were doing and told me what would happen step by step. They were also very clear in what they needed from me with each step in the redesign of my website. This made the entire process very stress free and less daunting. It also gave room for questions and to really figure out how the website should work. I felt they really understood what I wanted from my website and then designed it beautifully to represent what I do. I have had a lot of positive feedback from the public since. And I love how my website really feels like my home in the online space now. Thank you Yarrow for your beautiful work!

    Hanna Van Aelst 
    Hanna Van Aelst

    After interviewing two web designers that weren’t the right fit for me, I found Yarrow. My website needed updating, and I needed a designer that would listen to my ideas, move at a manageable pace with me, and be sensitive to my special needs as a neurodivergent entrepreneur. Upon meeting Yarrow I knew they were the web designer for me! Not only is Yarrow knowledgeable about eco-friendly web designs, they are also gentle in their guidance while also delivering empowerment through their business coaching. Yarrow exudes a tenderness so down to earth that I was able to relax my small business owner-anxieties in their care. Through gentle direction Yarrow not only showed me how to find a truer sustainability in my work, they also modeled it with the way they go about theirs. I get compliments often on my website. I’m very happy to refer Yarrow’s services to anyone who asks me for my preferences in web designers. If you need a web designer who has a gentle approach, takes their time, listens to your ideas and concerns, then delivers a gorgeous website, hire Yarrow!

    Narinder Bazen 
    Narinder Bazen
    Book a free feeler call here

    Alternatively, you can send me an inquiry here and this is where you can view my portfolio.

    FAQs

    What is eco-friendly web design and why does it matter?

    Unfortunately the internet is one of the world’s largest polluters – it’s estimated that today’s data servers account for about 2% of carbon emissions, which is comparable to the airline industry. There are many things we can do to make our websites more eco-friendly –  for example choosing a carbon neutral host, writing clear and SEO friendly copy, optimising our sites for speed & efficiency and minimizing our usage of videos, large images or animations. By the way, many of these things will also make your website more accessible, which is a win-win.

    When we work together I’ll make sure that your site is as eco-friendly as possible, without compromising on design & functionality.

    Will the site be mobile friendly?

    Of course! All the websites I create are designed to look great on any kind of device – desktop, tablet or phone. This is really important because more than half of all web traffic comes from mobile devices, so we need to make sure your message comes across in a way that is beautiful, but also easy to navigate and accessible. 

    I will share some practical ideas with you and also test the site on multiple devices before we launch.

    In addition I use the Userway plug-in (you can notice it at the bottom right of my websites) as a standard to help make your website more accessible.

    What is your turnaround time?

    Good question! I’ve been designing WordPress sites for small business owners for over eight years now and know Divi, the theme I am using, inside out. It’s a great tool that makes a lot of things easier. 

    Specialising in making websites for artists, makers and service providers, having beautifully streamlined project management systems & working with deep focus on one project at a time are other factors that allow me to offer faster turnaround times and more affordable prices. Usually I can deliver a custom website in 3-4 weeks. 

    Having said that, it’s really important that you have your copy, wishes (and headshots) ready to go before I start working on your site and that you’re able to give me feedback on the first draft within a few days. If you’re unsure or need support around this, I am always happy to chat. 

    Which systems do you use to build your websites?

    I specialise in working with WordPress and the Divi theme. Divi is a dream to work with and the biggest WordPress theme on the market. It offers an infinite amount of design freedom, integrates well with other systems and is always being developed. Most of my clients find it easy to handle and manage to update and edit their site as needed themselves.

    Having said that, if you’re keen on a Squarespace site I am happy to make that happen for you too!

    Can I pay in instalments?

    I do offer instalment plants if you book well ahead of time. All payments need to be completed before your website goes live.

    Will I be able to edit my site in the future?

    Yes, absolutely! You’ll receive screen recorded videos as how to guides to keep and you’ll also have two/four weeks of email support (depending on your package). Tweaking your copy, swapping an image or even creating new pages is something you’ll be able to do yourself if you want to.