Eco-friendly Web Design
for artists, creators & service providers who want a unique and easy to manage online home that wont require months of back and forth with a designer.
Hi, I’m Yarrow.
I’ve made websites since I was a teenager in the early noughties (remember Myspace?) and have been running my small and heartfelt web design studio since 2015. Creating unique websites that reflect my client’s values and are easy to manage and maintain has always been at the heart of what I do. I believe that a good website can truly be empowering and give you space to grow creatively as well as financially.
What makes Pink Well Studio special?
An earthy, grounded and holistic approach to business
Eco-friendly websites without compromise to design & functionality
Affordable prices and reliable timelines
Wild creativity instead of cookie cutter websites
What is eco friendly web design and why does it matter?
Unfortunately the internet is one of the world’s largest pollutors – it’s estimated that today’s data servers account for about 2% of of carbon emissions, which is comparable to the airline industry. There are many things we can do to make our websites more eco-friendly, for example choosing a carbon neutral host, writing clear and SEO friendly copy, optimising our sites for speed & effiency and minimizing our usage of videos, large images or animations. By the way, many of these things will also make your website more accessible,which is another win-win.
When we work together I’ll make sure that your site is as eco-friendly as possible every step of the way.
The project flow
Your first step is a commitment free feeler call in which you can tell me more about your ideas and ask me anything.
If it’s a full body YES then you’ll receive a contract, my intake form and an invoice to pay a deposit. My intake form gives you a chance to gather your ideas and to show me examples of other websites you like.
Before I start working on your site you’ll need to provide your copy, your headshots and the log in to your hosting account (I can advise on this!).
The design process is collaborative and fun – you’ll be able to view the work and progress and we’ll chat about ideas both via email and on Zoom
Once you’re absolutely happy with your site we’ll get you ready to launch! You’ll receive guidance on how to edit and maintain your new website as well as two or four weeks of email support (depending on your package) just in case any questions come up.
Wait, why does this work so fast?
Good question! I’ve been designing WordPress sites for small business owners for almost seven years now and know Divi, the theme I am using, inside out. It’s a great tool that makes a lot of things easier. Specialising in making websites for artists, makers and service providers, having beautifully streamlined project management systems & working with deep focus on one project at a time are other factors that allow me to offer faster turnaround times and more affordable prices.
Having said that it’s really important that you have your copy, wishes (and headshots) ready to go before I start working on your site. If you’re unsure or need support around this I am happy to point you in the right direction. This way of working together is great for people who are clear about their business goals and what kind of website they want, but it might not work for you if you need more time to provide feedback on drafts or would benefit from receiving business mentoring first.
Which systems do you use to build your websites?
I specialise in working with WordPress and the Divi theme. Divi is a dream to work with and the biggest WordPress theme on the market. It offers an infinite amount of design freedom, integrates well with other systems and is always being developed. Most of my clients find it easy to handle and manage to update and edit their site as needed themselves.
Can I pay in instalments?
I do offer instalment plants if you book well ahead of time. All payments need to be completed before your website goes live.
Which package should I choose?
It really depends on your budget, the kind of website that is right for your business at this stage and your desired timeframe. If you book a call I am happy to discuss your options and answer any questions you might have without any obligation to move forward.
Will I be able to edit my site in the future?
Yes, absolutely! You’ll receive screen recorded videos as how to guides to keep and you’ll also have two/four weeks of email support (depending on your package). Tweaking your copy, swapping an image or even creating new pages is something you’ll be able to do yourself if you want to.